Understanding How Agents Are Listed
To the best of Term4Sale's
ability we want to provide life insurance consumers with the names of local agents who use Compulife. While Compulife has thousands of subscribers, that number is still a very small percentage of the total life insurance agent population.
Local agents who subscribe to Compulife are given top priority to be listed in postal codes in which they live and work. In cases were Compulife doesn't have a total of 3 subscribers in a particular postal code area, we encourage and permit other subscribers to be listed. In order for an agent to be listed, the agent must be licensed to sell insurance in that province. Agents who do not reside in the immediate area, will be listed with a toll-free phone number. In all cases, in order to be listed, the agent must be a Compulife subscriber.
So that you have a full understanding of how the agent listing
process works, and how "home postal code" agent listings are given priority
over agents not located in your postal code, we have included the
listing rules in the information which follows. This
is the same information that we give to agents interested in
participating in the postal code listing program.
Term4Sale Agent Listing Rules
Note: The following are the rules for the operation of the
Term4Sale agent listing service.
The information is published here to ensure that consumers and agents know that nothing about the operation of this site, or the provision of agent names, is hidden from public view. The site exists to benefit consumers, by providing up-to-date term comparisons and listings of agents who subscribe to Compulife and want to be publicly listed.
Compulife Software established a separate company called Term4Sale, Inc. The purpose of the new company is to provide the public with a web site to do free term insurance comparisons. The public can also use the site to locate Compulife subscribers in their area. Consumers are encouraged to contact those subscribers for further information about term policies and to purchase their term insurance from independent agents who use the Compulife program.
Agents are listed on a separate page from the insurance comparison results. The reason is quite simple: The comparison provided to the public is not the work of an agent, it is the work of Term4Sale, Inc. Term4Sale DOES NOT SELL INSURANCE.
No one agent sells the products of all companies quoted at Term4Sale. Further, some regulations PROHIBIT an agent from showing a consumer a product that the agent is not able to sell. While Compulife finds such regulations bewildering, we believe that consumers deserve the right to see the prices of as many companies as possible. For that reason, we do not want to place agents in harms way in order to provide the public with insurance comparisons of the market. That is why agents are listed on a separate page and that page contains no specific company, product or pricing information.
At the end of this web page is a copy of Term4Sale, Inc.'s very first press release. This will explain the concept further. The balance of this webpage will explain the rules related to Postal Code Listings.
Postal Code Listings
Names of subscribers are provided to consumers based upon the postal code in which the consumer resides. Each consumer, requesting a list
of subscribers, will be given the names of three subscribers. For
that reason a maximum of 3 subscribers will be listed in any one 3 character postal code.
In the event that there are less than three subscribers listed in
a specific postal code, agent/subscribers who are listed in the nearest postal codes (by distance), within the same province, will be given to the consumer. In all cases consumers will receive three names and phone numbers.
Home and Free Postal Codes
Compulife subscribers who are individual agents, and who purchase Personal Use Edition of Compulife, are entitled to one FREE home postal code and two additional FREE listings.
Home Postal Codes are more important than any other postal code listings. A home postal code is a postal code that an agent may select from any postal code that is a local phone call from the local telephone number that is listed. If a postal code has three agents listed in it, and that postal code is one that an agent wants, and if that agent makes that postal code their home postal code, the agent can bump an existing agent from that listing if it is not their home postal code.
If a 4th subscriber wants to make a postal code his/her home postal code, and the three agents current listed are all using that postal code as their home postal code, then the three who are allowed to be listed will be those who have been Compulife subscribers the longest, regardless of the type of license. New subscribers cannot bump existing subscribers from home postal codes.
Personal Use Edition subscribers and Standard Edition subscribers have additional free postal codes which take priority over postal codes that have been purchased (providing that the free listing is placed in a postal code that is a local phone call from the subscriber). If a postal code has three subscribers listed, and one subscriber purchased that listing, then another subscriber using the FREE listing versus the paid listing can have it. If four agents with free listings want the same postal code with that free listing, then the subscribers who have subscribed the longest will win that race. Of course home postal code listings beat free listings.
Purchasing Additional Postal Codes
Compulife subscribers may be listed in more than three postal codes by
purchasing additional postal codes.
Purchased postal codes are on a first come, first serve basis. Once there are three
subscribers listed in a postal code, no one else can purchase a listing in that postal code.
The maximum number of postal codes that any one subscriber may purchase is 80. This is to
ensure that no one subscriber dominates Term4Sale listings.
To ensure that the purchase of multiple postal codes is not a barrier
has established a low starting price of $1 per month; $12 per year, per postal code listing.
Therefore, if a Personal Use Compulife subscriber wants a total of 12 postal codes, the cost
would be $108 per year. Remember, the first 3 postal codes are free, the other 9 cost $9 per
month times 12 months.
Postal code listings are based upon a calendar year. A subscriber wanting to purchase a
postal code listing in March of the year, would need to pay $1 per month for the 10 months
left in the current year, for a pro-rated total of $10 for each postal code.
Toll Free Phone Call
Those Compulife subscribers wanting to be listed in a postal code, who reside outside the
local phone call area of that postal code, are highly recommended to list their toll-free
number for the residents of that postal code. With many cell phones having Nationwide
calling plans, a toll free number is not required like it used to be, but we still highly
recommend listing a toll free number for any postal code that is not in your local calling
area. The consumer also has the ability to use the contact form if they do not want to
pick up the phone and call an agent. You would then get the e-mail requesting you to
contact them, which would be a phone call that the consumer does not have to pay for.
Many consumers who we give toll-free numbers to, question where the agent actually
resides. This underlines that many consumers wish to do business with a local agent and
we agree with that. Therefore, if you are local in a particular postal code, it would be to
your advantage to use your local number there.
Use of Agent Listing Fees
Moneys paid to Term4Sale, Inc. will be used three ways:
1. A portion of listing fees are paid as a royalty/license fee to Compulife. This permits Term4Sale to use the Compulife Internet engine and to use Compulife's name in the promotion of that service. In exchange Compulife provides managerial oversight and rate updates to the site.
NOTE: The Internet technology used for Term4Sale is for sale at $995 per year to those who wish to establish their own site/service. Compulife also provides basic website quotes for a much lower cost.
2. Term4Sale underwrites its own expenses. Cost of modifications and improvements to the site, maintenance of the site, etc., will be paid to Compulife or to whoever Compulife retains to do that work for Term4Sale.
3. The balance of funds will be used to promote and advertise the site. A copy of the initial Term4Sale press release is below.
If you have questions or comments, please direct them to Term4Sale
president Bob Barney at (800) 798-3488.
Term4Sale Initial Press Release
FOR IMMEDIATE RELEASE
Contact: Robert (Bob) Barney, President, (800) 798-3488
Compulife incorporates Term4Sale, Inc. and automates the
provision of agent/subscriber names to the public.
Nicholasville, KY (September 29, 1999) -- Compulife
Software, Inc. has taken steps to improve the term
insurance price comparison service which it provides
free of charge to consumers at www.term4sale.ca (or
The latest enhancement is the instant on-line provision
of Compulife subscriber names at the Term4Sale website.
Since 1982 Compulife Software has provided term
comparison software to life insurance agents/brokers.
Agents pay an annual subscription fee in order to have
access to Compulife's comprehensive PC software program
and regular term rate updates. Because Compulife
attempts to include every term policy available in the
market, regardless of how it is sold, Compulife's
program is the most complete and up-to-date term
comparison software available.
The software behind the Term4Sale website uses the same
term rate files as the PC version which Compulife sells
to agents. Compulife president Bob Barney emphasizes
that neither Compulife nor its wholly owned subsidiary
Term4Sale, Inc. sell life insurance. The companies have
no financial interest in the sale of any policy.
Mr. Barney argues that this makes Term4Sale the most
unbiased and objective source of term insurance price
comparisons found anywhere on the Internet.
Term4Sale's website is easy and fast to use. Consumers
do not identify themselves and so their privacy is
protected. Term4Sale encourages consumers who want to
buy term insurance to locate an agent who uses the
Compulife version of the software. Compulife emphasizes
that a local agent can provide personalized service and
advice at no additional cost.
Mr. Barney explained, "Many Internet insurance services
try to mislead consumers into believing that they will
pay less by avoiding an agent. That's not true. No one
can sell life insurance without a province license.
Regardless of whether consumers deal by phone or in
person they are dealing with an agent. In addition,
agents and/or their employers earn money through the
commissions already built into the price of the policy.
Regardless of whether you buy by phone or in person
you're paying for that commission. Given that you don't
save money regardless of who you buy from, consumers
should take advantage of a local agent's personalized
service and advice."
Barney asks, "Would you do your own tax return if it
cost you the same as sitting down and discussing the
whole thing with an accountant who then does it for
Term4Sale gives consumers the names of three Compulife
subscribers at the click of a button.
Barney explained, "No one can guarantee that the person
you are talking to is giving you the best advice. The
only way to ensure that you are getting the best advice
is to get more than one opinion and compare. That's
true no matter what you are buying and that's why we
give consumers the names of three subscribers.
Consumers should talk to each one and compare the advice
not just the policy prices. There are more product
differences than just price and often you will be better
off paying a small amount more for a better product
and/or company. Regardless, once you have determined
which agent is giving you the best advice you need to
buy from that person because that's how they are paid."
Compulife began Term4Sale as a way for its subscribers
to compete with the growing number of on-line "direct to
the consumer services" advertised nationally. Most of
Compulife's subscribers are individual agents who do
business locally. Even though Compulife's term
comparison program lets those agents offer superior
information to the public, most are not able to compete
with the advertising budgets of national operations.
Term4Sale charges Compulife subscribers a nominal fee to
be listed at the website. Subscribers residing in the
actual postal code are offered a "home postal code" advantage
over those subscribers listed who reside outside that
postal code. Regardless, Compulife requires the agent to
be either a local phone call or toll free phone call
from the postal code. Compulife's goal is to have three
local subscribers in every postal code.
Barney hopes that Term4Sale will become his subscribers
collective response to "direct to the consumer"
operations. By pooling agent fees Compulife helps its
customers compete with the advertising budgets of
national competitors, while giving consumers the names
of local agents committed to finding the best term
Compulife ® is a registered trademark of Compulife Software, Inc.
Term4Sale ® is a registered trademark of Compulife Software, Inc.